Living the “Capitalist Lifestyle” Without Knowing It

Introduction

Most of us don’t wake up each day and consciously decide to live according to capitalist values. In fact, many people don’t even think about their daily decisions in terms of capitalism. We simply make the best choices we can—about what jobs to take, what products to buy, how to spend our time—based on what’s available to us. Yet, whether we realize it or not, we’re living within a “capitalist lifestyle.” This doesn’t mean we’re all rabid defenders of capitalism, but rather that the systems of incentives, constraints, and ideas that shape our lives overwhelmingly favor and reinforce capitalist structures.

Let’s break this down. The capitalist lifestyle refers to more than just engaging in a market economy or holding certain political beliefs. It’s a pattern of living that centers on productivity, consumption, and individual achievement. These values have become so deeply embedded in our culture that we rarely stop to question them, much less recognize that they belong to a particular system. Instead, they feel like “just the way things are.” We work hard to achieve personal success (or even just to keep our heads above water), compete with others to get ahead, and consume products and services to meet our needs or improve our status. The world is built to reward these behaviors, so naturally, we follow along.

The Invisible Hand of Capitalist Incentives

What’s crucial here is that most people living within this capitalist framework don’t necessarily know they’re doing so. It’s not a matter of choosing to support a capitalist system out of ideological commitment; it’s simply the way the world around us operates. From an early age, we are taught to measure success in terms of financial gain, professional advancement, and personal achievement. Schools train us for competitive careers, workplaces reward us for maximizing productivity, and the broader culture celebrates consumption as a form of self-expression. These incentives are so pervasive that we often accept them without a second thought.

Consider the following examples:

• Education: Students are steered toward degrees and careers that promise the highest earnings potential, with little attention given to what kind of work benefits society as a whole or fosters personal fulfillment.
• Work: Jobs are increasingly precarious and competitive, rewarding those who hustle hardest, while collective efforts or community-oriented careers are undervalued.
• Leisure: Our free time is filled with activities designed to keep us consuming—whether through streaming services, shopping, or engaging with social media—all of which operate on platforms that profit from our participation.

These examples show that the capitalist lifestyle isn’t just about working in a capitalist economy; it’s about how we internalize the values of that system, how it shapes our behavior, and how it limits our options. When the incentives of the system steer us toward individualism and consumption, it’s hard to imagine alternatives that prioritize cooperation, solidarity, or community well-being.

A Way of Life by Default

Because capitalism is so ingrained in our daily lives, we often don’t recognize that our choices are being made within a constrained system. It’s like living inside a box where all the rewards and signs of success point in one direction: individual gain. And the more we follow those signs, the more we reinforce the capitalist system itself.

This doesn’t mean we’re powerless or that people can’t resist. In fact, many people are already trying to live outside these constraints by prioritizing communal activities, adopting sustainable living practices, or organizing collective projects. But the system as it stands makes these choices difficult to sustain. The “capitalist lifestyle” isn’t just about how we spend our money or time—it’s a whole way of thinking about ourselves and our place in the world. It’s a structure that encourages us to believe that personal advancement is the highest goal and that success comes from maximizing our individual potential.

Breaking Free: Awareness as the First Step

The first step to challenging the capitalist lifestyle is recognizing it for what it is: not an inevitable reality, but a system that shapes our choices and values. We don’t need to subscribe to anti-capitalist ideologies to begin questioning this lifestyle. Instead, we can start by asking ourselves how much of our daily life is driven by external incentives that reinforce individualism, productivity, and consumption at the expense of community, cooperation, and mutual well-being.

What would happen if we designed a lifestyle that rewarded different behaviors—where the systems of incentives and constraints were restructured to prioritize collaboration over competition, shared resources over personal wealth, and collective well-being over individual achievement? This question brings us to the heart of the Communitarium Project.

In the following posts, we’ll explore how the Communitarium Project aims to create spaces where people can experience a new way of living, one that doesn’t rely on opposing capitalism directly but instead offers a viable and appealing alternative. Through these intentional communities—both online and offline—people can start to see the possibilities for a different kind of life, one that is built on cooperation, solidarity, and mutual care.

In short, the capitalist lifestyle might be the default for now, but it doesn’t have to be the only option. Stay tuned as we dive deeper into how we can begin to shift from the invisible hand of capitalism to something more meaningful and sustainable for everyone.

The Communitarium Project, Part II: Imagining a New Way of Life: From Capitalist Erosion to Real Utopias

The Communitarium Project, Part III: Combatting “Idiotism” and Rebuilding Our Collective Life Through the Communitarium Project The Communitarium Project, Part IV: Cultivating Civic Engagement and Ecological Evaluation

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Breaking Free: Why 21st Century Activism Can’t Just Meet People Where They Live

The framed comic on my wall, titled Trippy from Saturday Morning Breakfast Cereal, sums up a frustrating paradox that I’ve seen in progressive activism over the last few decades. It shows a character telling comrades: “Imagine you can share information instantaneously with fellow travelers around the world but you can only organize activism by sending your information to a large multinational corporation in a way that makes them rich.” One comrade replies, “Whoaaa, trippy!”

It's a humorous yet bitter observation of how modern activism has become entangled with the very systems we aim to overthrow. In the real world, when my wife raised this very concern to a comrade in the Democratic Socialists of America (DSA), they gave a standard reply: “You have to meet the people where they live.” This answer missed a vital point—the goal of any socialist movement is not just to meet people where they live but to help create a better, freer, and more equitable place for them to live.

Complicity with Surveillance Capitalism: A Self-Negating Trap

It’s hard to ignore the fact that progressive movements, despite their critical rhetoric, rely on the same capitalist and surveillance-driven platforms that actively subvert their goals. Platforms like Google, Facebook, The Communication Silo Formerly Named Twitter, and Instagram—behemoths of surveillance capitalism—become the very spaces where activism happens. These corporations profit from our clicks, likes, and shares, capturing our data and feeding it into systems of control that profit from inequality, exploitation, and surveillance.

This ongoing reliance on corporate-owned platforms represents a deep contradiction in our movements. By using these tools, we are feeding the beast—the tech giants profiting from our data, monetizing our activism, and undermining the very causes we fight for. In a real sense, we've become complicit in our own subjugation, ceding our autonomy, values, and privacy to the very corporations that reinforce the inequalities we seek to dismantle.

The comic is funny because it’s true. But the joke is on us—especially if we shrug off this reality as something we just have to accept.

“Meeting People Where They Live” vs. Offering a New Place to Live

The phrase “you have to meet people where they live” has been an all-too-convenient defense for this complicity. But this outlook only reinforces the status quo. Shouldn’t a genuinely radical movement—especially a socialist one—work toward building new spaces where people can live, organize, and act outside of these exploitative systems?

Socialist movements throughout history didn’t merely meet people in existing power structures—they created new models of organization, new forms of cooperation, and new spaces for living and working together. From cooperatives to unions, the goal has always been to build alternatives to the capitalist way of life. Why, then, should we treat digital space any differently?

The digital world has become a critical battleground, and by continuing to rely on capitalist platforms for our organizing, we risk undermining our goals before we even begin. The excuse that people are already on these platforms only feeds into the idea that we are powerless to change the conditions of where we live and organize. But this isn’t true—we can build new spaces.

Technofeudalism and the Trap of Corporate Platforms

Yannis Varoufakis, in his book TechnoFeudalism, describes how modern capitalism is giving way to a form of technofeudalism—a system where corporate digital platforms exercise feudal control over digital territories. We are the serfs, compelled to labor on these platforms, producing content (and data) that enriches our tech overlords. Activists, by organizing through Google, Facebook or Twitter, are trapped in this feudal relationship, where every action feeds into the extraction machine.

Corey Doctorow calls this process the “enshittification” of the internet, where platforms begin by serving users and then gradually pivot toward exploiting them as they consolidate power. Ben Tarnoff argues that the internet has been captured by private interests, and calls for public ownership of digital infrastructure—an internet for the people, rather than the corporations.

These critiques point to a central problem: relying on corporate platforms is not neutral. It perpetuates the very systems of inequality and control that we are fighting against. Every document, every post, every message, and every organizing effort that goes through these systems feeds the machine, cementing the power of the techno-feudal lords.

A New Vision: Building the Communitarium

What if, instead of capitulating to the logic of these platforms, we started to build new digital spaces rooted in the values of socialism, mutual aid, and collective ownership? What if our movements didn’t just aim to “meet people where they live” but actively created new, cooperative digital environments where we can live, work, and organize together?

This is where the concept of the Communitarium comes into play. We’ve been discussing the idea of building community-owned, federated online platforms that align with anti-capitalist values. These would be spaces where people can communicate, deliberate, celebrate, commemorate and act without feeding the data-extractive engines of tech giants. Instead of funneling our organizing efforts through Google, Facebook or Instagram, we could build open source, decentralized, user-owned platforms where privacy, transparency, and collective decision-making are built into the infrastructure.

Communitaria would allow for distributed, collective governance, transparency among communities, and peer-to-peer cooperation. These platforms would allow movements to organize outside the constraints of corporate control, and would focus on mutual aid, collective ownership and privacy—fundamental tenets of a socialist lifestyle. In effect, they could function as online prototypes of modes of organization which could then be extended (with effort) into the real world.

A 21st-Century Activism for a Post-Capitalist Future

To build an effective socialist movement for the 21st century, we need to stop relying on the tools of our oppressors. The vision of the Communitarium movement isn’t just about creating a new app or platform—it’s about building a new way of organizing, communicating, and living in the digital age. It’s about giving people a new place and new ways to live, in both a literal and digital sense.

We cannot keep organizing through the tools of surveillance capitalism if we want to build a post-capitalist future. We must take control of the infrastructure itself—through open-source, community-run platforms. This is not just about technical solutions, but about aligning our methods of organizing with our values and principles.

It’s time to stop meeting people where they live—and start building new places to live.

Conclusion: From Trippy Comics to Real Change

The cartoon on my wall is a reminder that the paradoxes of our current activism are more absurd than they should be. We are at a point where it’s possible to build new digital spaces, free from the corporate stranglehold of tech giants. The Communitarium movement is one such path forward—a way to resist the forces of technofeudalism and surveillance capitalism, while providing people with autonomous, self-governed spaces that reflect the values of solidarity, mutual aid, and collective ownership.

It’s time to confront the uncomfortable truth: as long as we rely on corporate platforms, our activism is compromised and limited. The future of our movements depends on creating new spaces for organizing, free from the exploitation of surveillance capitalism. It’s time to build the digital commons that our movements deserve.

#DSA #TheCommunitariumProject

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